Every satisfactory ROAS report
is a classroom that almost went empty.
The only performance marketing war room built exclusively for schools, universities, and edtech platforms. We don't count clicks. We count enrolled students.
We don't optimize
for clicks.
We optimize for orientation day.
Your current agency reports on impressions, click-through rates, and cost-per-lead. We report on enrolled students, yield rates, and revenue-per-campaign. The difference isn't a metric — it's a philosophy.
Meridian State University
Columbus, OH
The Challenge
Fall enrollment down 18% YoY. $2.1M ad budget producing 4.2x ROAS but declining headcount.
Cost-Per-Enrolled-Student (Before)
$1,240
Cost-Per-Enrolled-Student (After)
$387
Enrollment Yield Improvement
+340%
Vertex Online MBA
Remote-first Program
The Challenge
CPL was $48. Admissions team was drowning in unqualified leads from broad interest targeting.
Lead-to-Enrollment Rate (Before)
2.1%
Lead-to-Enrollment Rate (After)
9.4%
Annual Ad Spend Recovered
$312K
Your agency sees education
as a vertical.
We see it as the only thing we do.
Every platform. Every format. Every funnel stage. Built around one metric that actually matters to your board: enrolled students per dollar spent.
Google Search & PMax
Intercept prospective students the moment they search "online MBA programs" or "nursing schools near me". We build keyword architectures that separate applicant intent from passive curiosity.
Campaign Preview
Apply Now — Meridian University MBA
Enroll by Dec 1 · Start Jan 2026
Request Your Free Info Kit →
Avg. CPES Reduction
-58%
Search Impression Share
78%+
Meta Ads
Lookalike modeling built from your enrolled-student CRM data, not generic interest targeting. We optimize for application submissions, not link clicks.
Campaign Preview
Your Next Chapter Starts Here
→ Schedule a 15-min call with admissions
Lead-to-App Rate
4.2x
CPL vs. Industry
-41%
TikTok & YouTube
Upper-funnel video strategy built for Gen Z applicants. Campus culture, student stories, faculty spotlights — content that builds trust before the application opens.
Campaign Preview
Day in the Life: Computer Science
38K views · 2.1% CTR
View-to-Inquiry Rate
6.8%
Brand Recall Lift
+34%
Programmatic Display
Behavioral retargeting sequences that follow prospective students from first campus visit to submitted application. Every touchpoint is timed to the admission calendar.
Campaign Preview
You visited our campus tour...
Deadline: 14 days remaining
Application Completion
+89%
Retarget Conversion
11.2%
The enrollment
funnel is our
native language.
Since 2019, we've worked exclusively inside the education sector. We know what a 32% yield rate means. We know the difference between a prospective student and a prospective buyer. We speak your language — because it's the only one we've ever learned.
Enrollment Campaigns Managed
Avg. CPES Reduction vs. Prior Agency
In Education Ad Spend Optimized
Client Retention Rate
What enrollment directors say
Enroll didn't just cut our cost-per-enrolled-student in half — they rebuilt how we think about enrollment marketing entirely. No other agency has ever shown us a CPES metric before.
Dr. Patricia Okonkwo
VP of Enrollment, Lakefront University
We burned $800K with three different agencies that all promised education expertise. Enroll proved it on day one by asking about our yield rate, not our click-through rate.
Marcus Delgado
CMO, Apex Online Degrees
The first report they sent me had a line item called "wasted spend on non-applicant intent keywords." It was $47,000 a month. Nobody had ever flagged that before.
Stephanie Howe
Director of Digital Marketing, Ridgefield College
A second opinion
on your enrollment
campaigns.
We'll review your current campaigns, identify wasted spend, and show you exactly what a Cost-Per-Enrolled-Student framework looks like for your institution — no commitment required.
Audit My Enrollment Campaigns
Typically uncovers $40K–$200K in recoverable annual spend.
Benchmark Report 2026
The Education PPC
Benchmark Report
See where your benchmarks stand.
Compare your Cost-Per-Enrolled-Student, CPL, and yield rates against 214 real education campaigns. No fluff — just the numbers your board needs.
Who we work with
Community Colleges
48 clients
Online Degree Programs
71 clients
R1 Universities
29 clients
Edtech Platforms
66 clients